# **News, Research and SKU-Level AEO Strategies for eCommerce** ### Recent Post [How The Sole Supplier made 45,000 products discoverable for shoppers, search engines, and AI](/content/resources/the-sole-supplier-and-ocula-success-story/index.html) 30 October 2026 [Read more →](/content/resources/the-sole-supplier-and-ocula-success-story/index.html) --- # [How The Sole Supplier made 45,000 products discoverable for shoppers, search engines, and AI](/content/resources/the-sole-supplier-and-ocula-success-story/index.html) [Read More](/content/resources/the-sole-supplier-and-ocula-success-story/index.html) --- # [GPT-6 Astra, ‘Summerween’, and what they mean for Ecommerce](/content/resources/gpt-6-astra-summerween-and-what-they-mean-for-ecommerce/index.html) Nobody wins search traffic by accident. Each week on Win Search Now, AEO and SEO expert Daniele Assistenti breaks down the search headlines that retailers can't afford to miss. This week, OpenAI has launched its most capable browsing model yet – plus, how online retailers are getting ready for Halloween earlier than ever. [Read More](/content/resources/gpt-6-astra-summerween-and-what-they-mean-for-ecommerce/index.html) --- # [Everything we shipped in July — and the one idea behind it](/content/resources/product-news-01-document-links-taxonomy-boost-agent-plans/index.html) Six things shipped in July — including a Google feed attribute that's one of the strongest authority signals available, and that almost nobody fills. Danny demos each one in a few minutes. [Read More](/content/resources/product-news-01-document-links-taxonomy-boost-agent-plans/index.html) --- # [AI & The New Marketing Playbook](/content/resources/ai-and-the-new-marketing-playbook/index.html) AI Search is the biggest shift since Amazon. In this on-demand webinar, 5 Ecommerce tech founders join forces to teach you how to harness the trend and keep your product catalogue out of the cold. Read on for value-packed insider knowledge from leaders across the Ecommerce tech stack. [Read More](/content/resources/ai-and-the-new-marketing-playbook/index.html) --- # [When Machines Go Shopping: How AI Agents are Changing Retail](/content/resources/when-machines-go-shopping-how-ai-agents-are-changing-retail/index.html) What if your next million customers never visit your website? What if an agent goes on their behalf? It scrapes what it needs, comes back with a product shortlist, and the human only ever sees the answer. In this video, [**Dr Greg Fletcher**](https://www.linkedin.com/in/gfletcher01/) pulls back the curtain on what it looks like when AI agents control product discovery… And what this means for your Ecommerce catalogue in practice. [Read More](/content/resources/when-machines-go-shopping-how-ai-agents-are-changing-retail/index.html) --- # [The hot topics at Shoptalk Europe 2026](/content/resources/shoptalk-europe-shoptalk-shorts/index.html) At Shoptalk Europe 2026, you couldn't walk three feet without someone mentioning AI and product discovery. So, we did what any sensible Marketing team would do: pointed a camera at the smartest people in the room and asked them to explain it. There were some big headlines... and not everybody agreed. Social selling is out... or is it? Agents are in. UGC is the new trust currency. [Read More](/content/resources/shoptalk-europe-shoptalk-shorts/index.html) --- # [A Framework for Disciplined AI-Assisted Development](/content/resources/spec-driven-ai-collaboration/index.html) _Moving from vibe coding to spec-driven collaboration with AI agents._ [Read More](/content/resources/spec-driven-ai-collaboration/index.html) --- # [Your Product Data Isn’t Ready for AI Shopping Agents](/content/resources/your-product-data-isnt-ready-for-ai-shopping-agents/index.html) Why most product data enrichment fails in the age of agentic shopping – and how to create differentiation signals that actually work. [Read More](/content/resources/your-product-data-isnt-ready-for-ai-shopping-agents/index.html) --- # [A Day in the Life of an AI Solutions Engineer](/content/resources/a-day-in-the-life-of-an-ai-solutions-engineer/index.html) What’s it like working as an AI Solutions Engineer? Ioanna Papanikolaou takes us along for a day in her life at Ocula. [Read More](/content/resources/a-day-in-the-life-of-an-ai-solutions-engineer/index.html)